Design Systems and Stories
For the Stuyvesant High School Alumni Association's (SHSAA) End of Fiscal Year Campaign, I developed a cohesive visual identity used across email newsletters and social media. The design emphasized clarity, school spirit, and urgency to support alumni engagement and drive donations before the June 30 deadline.
Design for Stuyvesant High School Alumni Association's (SHSAA) annual printed alumni magazine, Alumni Spectator, mailed to over 40,000 alumni worldwide. The layout balances engaging editorial content with bold visual structure, using school colors and archival imagery to celebrate Stuyvesant’s legacy.
Designed a vibrant and informative trifold brochure for the Stuyvesant High School Alumni Association (SHSAA), highlighting its mission, programs, and impact. Used at alumni reunions with over 5,000 attendees, the brochure continues to support SHSAA’s engagement efforts and encourages donations by raising awareness of the organization’s ongoing work and the importance of alumni giving.
UI/UX design for Moving Back From Midnight, a landing page of a book supporting a climate and anti-nuclear justice initiative. The design emphasizes clarity, accessibility, and storytelling, guiding visitors through key issues, actions, and resources. A clean layout, thoughtful navigation, and responsive structure help engage a broad audience.
The multilingual visual identity for the Lower Manhattan Cultural Council’s (LMCC) Manhattan Arts Grants Open Call, reflecting the diversity of New York City's artistic communities. The design, produced in English, Spanish, and Mandarin Chinese, was applied across digital platforms and printed postcards distributed throughout Manhattan, expanding accessibility and encouraging broad participation.
Designed comprehensive environmental graphics for St. Nick’s Alliance’s new Workforce Development office in Brooklyn, including a custom blade sign, bold accent wall typography, and exterior window signage. The cohesive design enhances brand visibility and creates a welcoming, professional atmosphere for staff and visitors.
A full brand identity for Upper Crust Bakery featuring a playful cherry icon, elegant typography, and a fresh color palette. Packaging elements including boxes and bags were designed to create a cohesive and charming customer experience.
The elegant script typography adds a handcrafted, boutique feel, while a vibrant yet balanced color palette of teal, coral, and cream conveys freshness and warmth.
The Mandarin Chinese edition of Dissolving Illusions features a minimalist red cover with a faded historical image, gold framing, and clean Chinese typography—designed to evoke reflection and clarity for a modern audience.
A thoughtfully crafted exhibition design for the Connecticut Museum of Culture and History that incorporates clear timelines and immersive storytelling elements. The layout guides visitors through the region’s rich heritage with engaging visuals and interactive features, creating an accessible and memorable experience that brings history to life.
A series of ad designs created for the Salvation Army to support efforts addressing homelessness. The campaign balances emotional storytelling with clear calls to action, using powerful imagery, compassionate language, and bold typography to convey urgency and hope.
For LMCC’s 50th anniversary, I designed the identity for the 2024 River To River Festival around the theme of gold. Using a mirrored typographic lockup and a blue-to-gold palette, the visuals reflect water, movement, and golden celebration. The system was rolled out across web, digital, and social to highlight NYC’s free summer arts festival.
A visual identity for LMCC’s River To River Festival built around the required use of a wave element and a blue-focused color palette. The design uses fluid, layered waveforms to reflect the festival’s connection to the waterfront and the flow of performances throughout Lower Manhattan.
Large-scale event banners and street-level signage were produced based on the identity, transforming the urban environment into an extension of the festival’s visual language.
These physical applications helped guide audiences through performance sites while reinforcing a cohesive and recognizable presence throughout the city. The result is a unified design system that visually ties together the festival’s locations, performances, and community-focused mission.